As a business manager or key decision maker, it is absolutely vital you make 2013 the year to learn about social media and adopt social media as a necessary tool used as part of your business success strategy.
We are not talking about connecting with long lost cousins on Facebook or catching up on the latest celebrity gossip on Twitter. Social Media for Business is NOT the same as Social Media for pleasure. One grows your social circle, the other grows your business".
The focus for business managers (in relation to social media) should be networking and building relationships. Seeking out business opportunities , key stakeholders in your industry, possible strategic partners, and promoting your expertise via social media is paramount to future success.
So, as a business manager how do you go about commencing your social media journey? Your first port of call is Linkedin.
- Create a profile and use a quality image for your profile pic.
- Ensure your profile is detailed, interesting and sells your expertise. This is no place to be modest. The goal is to stand out from the crowd.
- Next step in Linkedin is to 'Join Groups' (click on Groups in your Linkedin toolbar, select Groups You May Like). Be clever. If you want to learn from peers, join groups where other industry professionals offer education and advice. However, if you are at a stage in your career where your expertise is intellectual property, then you are a 'value adder'. Join groups who can benefit from your expertise. Comment on discussions often. Don't be arrogant, simply remain factual and offer quality. You can also be the first to share industry updates and news, this too will create quite a following for you.
- Don't be afraid to reach out and invite others from your industry to connect with you.
If social media is something, as a career professional, you have wondered about, then it is time to take the plunge and learn. It could well be the best business decision you make in 2013 (and it can be quite a buzz too!).
Need lessons is Social Media Mastery? Email our social media team today!






