2013 is the year Small Business Owners must understand that without social media a business will not remain competitive. There are still stories of successful businesses who are thriving without the implementation of social media, though these are far and few between and the question is how long can they keep it up?
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| Kudos to spinsucks.com for the image |
So, what exactly should small business do in 2013 to incorporate Social Media into their business growth strategy? Firstly, take Social Media seriously. Stop thinking of Social Media as a playground for the outspoken and attention seeking. Social Media for business is a completely different ballgame.
Small Business owners need to learn about Social Media, attend workshops and, if able, employ the services of a social media strategist to assist with building a successful online profile. Small Business owners must also define goals for the next 12 months and ensure Social Media is used as a tool to help achieve those goals.
There are simply too many Small Businesses embracing the benefits of social media for any business to think they do not need to get on board and positively manage social media as part of their overall operations and long term survival strategy.
If you happen to be a small business owner who knows it is time to invest in social media but are unsure where to begin, please email Tracey Munn, Accountant and Social Media Strategist, to consult with your business in early 2013.






