The question is not whether you should be using Social Media to promote your business in 2013, the question should be "is your Social Media Plan for 2013 ready yet?"
Quite simply, if your small business has not yet embraced social media as a significant part of your business development strategy then you risk not having a business by 2015.
Social Media is not about playing on Facebook or posting bits of useless information on Twitter. Social Media, in relation to business, is far more significant that that. In fact, to compare the two - social media for personal and business - is possibly a little naive.
Social Media creates new business relationships, sales leads and brand recognition. No to mention providing you with the ability to stay on top of industry news and developments before your competition.
Why a Social Media Plan?
Planning makes the world go round (actually it's money but a little poetic licence never hurt anyone).
Seriously though, a plan will ensure your goals are set into action. A social media plan will save you time by setting a clear social media schedule, knowing what you will promote and when. If April is your quiet time then plan for March and April to really seek new business by promoting via social media.
Where to Start?
If you have made the decision to make social media a serious part of your business in 2013 your first step is to develop a solid Social Media Plan. You can click here to grab your FREE social media plan from Hubspot, or contact our social media team for assistance and support.
